Foundation Partner
Goal: Presence
Logo placement on race and training apparel, social media activations, and photo and video material for your own use.
Customizable
Available until Nov 15
Inquire about Foundation Partner →Professional triathlete
Niklas Ludwig
Freising · Munich · In the mountains
13th
U23 world ranking
2025
2×
Pro podium
Ingolstadt & Cologne 2025
9:11
Youngest Ironman finisher under 10h
2020
Can I reach the world's top level in triathlon with passion and dedication, despite a late start and without any funding systems, and stay true to my most important goal: being happy?
What drives me
My values
Passion
Living the triathlon dream
Joie de vivre
Enjoying the journey stays the most important thing
Determination
Striving for excellence
Authenticity
Sharing successes and setbacks equally
Authenticity
How we live my values
Example: dropping out at the 70.3 Emilia Romagna
Note on language: My content is in German, my native language, to reach the DACH audience. The caption below is translated.
At the @ironmantri 70.3 Emilia Romagna I had to drop out after the bike, in a hopeless position. I couldn't fully shake off a cold from race week, and my power was clearly missing in the race. Running would have strained my health for no good reason. Now it's about getting healthy again first, and then we'll see what the season still brings.
We build trust with the community by also showing the bad moments honestly.
Strategy in numbers
Openness pays off in numbers too
Followers across all platforms combined
January 2025
10,500
+16,000
November 2025
26,500
+14,000
September 2026
40,500
2025 · 12 months
34,000,000 impressions
2026 · after just 8 months
35,000,000 impressions
Community
The people behind it
82.8%
male
37.3%
aged 25 to 34
66.6%
in the DACH region
The actual DACH share of views is probably even higher.
Case study
In August we rode from Munich to Lake Garda in under ten hours
The project was our first collaboration with the agency Stella Studios. With just three weeks of planning, we reached 4.6 million impressions on my channels with content pieces like these. We have been working closely together ever since.
The press covered it too:
We also integrated partners such as Trek, Uvex and Schwalbe into the project. For our lighting partner Lupine, we created the following Reel, the most-clicked Reel the brand has published this year:
So what reaches the company?
Lupine
370,000 of 500,000 weighted views from that one Reel
Trek
409,117 of roughly 3.94 million weighted views across the whole project
And a documentary about the record follows this autumn.
A weighted view is the standardized unit for rating the commercial performance of a post. The reference point is one view of a short-form video (Reel) on Instagram that a brand commissioned and actively produced.
Tracking happens for each partner at the level of the individual content piece. That lets us measure my advertising impact concretely.
In short
Why this partnership
Performance
Young professional triathlete aiming for the world's best.
Entrepreneur
Business-minded, with a strong agency at my side.
Identification
An honestly shared journey that people follow.
Reach
Tens of thousands of followers across several platforms.
Audience
Endurance-obsessed, ambitious, mostly male, aged 25 to 34.
Impact
Attractive offers with measurable results
Annual partnerships
Offer
Core Partner
Goal: Association
Premium logo placement, a brand account tag in the bio, more social media activations, and more photo and video material.
Customizable
Available until Nov 15
Inquire about Core Partner →Key Partner
Goal: Identification
Head sponsorship with adaptation of my corporate design, the first brand account tag in the bio, the most social media activations, the most extensive material, and a time budget for offline activations.
Customizable
Available until Nov 15
Inquire about Key Partner →Product Partner
Goal: Product presentation & more
The basis is exclusive use of the product. All further services are by arrangement.
Customizable
Available until Dec 23
Inquire about Product Partner →You can find smaller activations and individual services on the Work with me page.
Right at the start of our collaboration, Niklas convinced us with a level of professionalism that is rare at such an early stage of a career. His first UGC content piece for us reached over 100,000 views organically across platforms. Qualified customer inquiries came in through Niklas before we had even delivered the custom sportswear he is supposed to promote. A perfect basis for a long-term partnership.